Anchorage Massage Therapies
Anchorage Massage Therapies (AMT) is a therapeutic and wellness massage studio in Anchorage, Alaska. They needed a brand new website, complete with a full-funnel client acquisition strategy so that more people could find their services and get the help they need.
Services:
Business Consulting, Website Design, Website Copywriting, SEO Blogs, Email Campaigns
The Challenge
When we first started working together, AMT’s website was ranking #16 in local SEO search results for the term “massage therapy.”
Fewer than 150 people per month were finding them online—not good, considering how talented their therapists are and how much impact their services could make. AMT and I set out on a mission: Get them to #1.
The Solution:
We started from the ground up. I took a deep dive into their digital presence and ensured consistency across platforms. Then, I built them a brand new Squarespace website with SEO-optimized copywriting, created a lead magnet to grow their email list, and posted SEO blogs each week for the next six months. Read on for the incredible results.
Google Business Profile Optimization
Optimized and verified their Google Business Profile
Encouraged and systematized review collection
Responded to reviews properly
Updated contact information for accuracy and accessibility
01:
SEO Website Copy
Wrote and designed 7 compelling, SEO-optimized pages using benefit-rich keywords
Implemented internal linking SEO to improve rankings
Created clear and persuasive copy that converted website visitors into bookings
02:
Opt-In:
Wrote a compelling lead magnet (opt-in) to build their email list and establish a connection with potential clients
Created a high-converting welcome email to introduce AMT, encourage bookings, and inspire people to head back to their website to boost their SEO even more
03:
Weekly SEO Blogs
Consistently published targeted, keyword-rich blogs to improve search rankings and educate potential clients, 21 blogs in total
Established AMT as a trusted authority in massage therapy
Increased organic search visibility and long-term SEO gains
04:
Engaging Client-Focused Email Copy
Weekly emails let clients know new blogs were available to read. As you can see, the open rates are higher than usual.
This drives clients back to the website, boosting SEO further
Plus, emails provide value and remind patients to book
05:
The Results
A 1400% Increase in Website Traffic
AMT’s website soared to the top of Google search results for their market. In the graphic below, you can see it peaking at 21,000 visitors and then stabilizing.
The initial surge was likely due to the keyword strategy, and the drop was likely due to numbers recalibrating for the local market and website authority. (For example, a blog posted on a Johns Hopkins website will rank higher than a blog posted on a local healthcare website, even if it’s the exact same blog.)
Here’s when I entered the picture. ↴
A graph showing organic monthly website visitors for Anchorage Massage Therapies.
After the SEO stabilized, the official results were in: AMT’s website went from 148 visitors a month to averaging more than 2298 visitors a month — an increase of over 1400%.
1. AMT went from #16 to #1 in search results for 12 keyword searches and within the top 10 search results for more than 57 different local keywords
2. Hundreds of new patients found AMT online and booked appointments
3. They implemented a no-show policy & credit card requirement to manage demand
4. AND expanded their team to accommodate more patients
Through the power of SEO, AMT didn’t just increase traffic—they attracted their ideal clients, optimized their booking process, and grew their practice.
Freelance SEO Copywriter
Scroll a page below
Contact Me
Disclaimer: Results are not guaranteed and may vary based on factors such as industry competition, website history, and ongoing optimization efforts. SEO success depends on search engine algorithm updates, user engagement, and implementation of recommended strategies. While I use proven techniques to improve visibility and rankings, no SEO provider can guarantee first-page placement or a specific outcome.